Notes for the Perfect Book Tour

April 2000
by Bill Applebaum and Kim Dower

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The Book Tour. You’ve spent a long time getting to this point. There’s a lot riding on the tour, namely, increasing sales of your book. We know that writing is a solitary process, and the book tour is the antithesis of that. However you can conquer the dreaded tour, just as you have conquered the writing process. With preparation! Whether it’s for a three to five minute TV interview, or 20 minutes on the radio, the following are steps you can take to create a good media interview.
Presenting Yourself Pay attention; don’t look for the camera, it will find you. Keep your eyes on the interviewer. Relate to others; bring the audience and the interviewer into your answers to the questions. Relate your responses to them with phrases such as “Most people have (done, been, tried to, etc.)… and “I think everybody has experienced the following…,” or (to the interviewer) “Haven’t you ever done, or experienced…?” Be enthusiastic and passionate; excitement about your subject will be contagious. Remember, you wrote the book, you are the expert. Wear something that makes you feel comfortable. For TV interviews, wear pastels, grays, browns, or blues. Avoid bright reds, bright blues or loud prints and stripes. Avoid whites, too harsh, or blacks, too dead.
Make Your Answers Interesting Prepare three to five points you want to get across; use these points in every interview. You will never walk away worried that you didn’t say what you came to say. Remember each audience wil…IBPA Members – Click here to view the full article (login required).

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