Niche Publisher Makes Triple Play

July 2010
by Donn LeVie, Jr.

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Niche Publisher Makes Triple Play

by Donn LeVie, Jr.

How would you like to be able to create three nonfiction book projects from one idea? I just did, and I’m working on all of them right now (as well as promoting two other books).

Since the scenario may work for other publishers too, I’m providing a fairly detailed account of the projects and the factors that have led to success in creating the books and should lead to success in the marketplace for them.

Book #1

It all began when I decided to ask some of the world’s greatest classical guitarists to provide more than 40 essays for a book to be called Instrumental Influences: Reflections on the Classical Guitar by the World’s Greatest Classical Guitar Performers.

I was a relatively unknown author, but I had a well-thought-out, detailed 10-page book proposal, and I sent it to more than 50 artists, hoping to get one essay for each of the 20 chapter topics. The response was better than I had dared expect—more than 30 of the artists wanted to participate, and some provided more than one essay.

In my proposal, I made it clear that this project was not about classical guitar technique, because I knew that the market is flooded…IBPA Members – Click here to view the full article (login required).

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