New Ways to Profit from Content, Part 2: Partners and Platforms

February 2011
by Adam Salomone and Bruce Shaw

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New Ways to Profit from Content, Part 2: Partners and Platforms

by Adam Salomone and Bruce Shaw

In the first article in this series (January), we reported that our program for content repackaging and reuse in the digital age is establishing new and robust revenue streams for both print and digital products, and that it’s also establishing brand platforms.

Recapping briefly, the four primary areas of content use that we’re focusing on are:

• individual Web sites

• chunking

• third-party distribution partnerships

• proprietary content platforms

We’ve been setting up individual Web sites for our books and authors that let consumers interact with them as standalone brands. Both the site for our Not Your Mother’s® brand cookbooks (notyourmotherscookbooks.com) and the site for our Joy of Pregnancy book within the pregnancy vertical (thejoyofpregnancy.com) have aroused significant interest. Each of these online platforms allows authors to blog and engage with consumers, answer questions, share information, and further build their following.

We’ve also been exploring ways to chunk our books and sell small pieces by themselves or as parts of books …IBPA Members – Click here to view the full article (login required).

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