New Ways to Get Reader Reviews

July 2004
by Tiffany Jonas

« Back to Independent Articles

As you may know, Amazon.com recently received its share of negative press after a temporary glitch at its Canadian sitereleased the names of anonymous reviewers for all to see–including authors who had written positive reviews for their own books and friends and family of authors doing the same.

The publicity, however, also emphasized how important reader reviews are to consumers who are deciding whether or not to buy.

Amy Harmon of The New York Times, who broke the story, noted, “Despite the widespread presumption that the reviews are stacked, both readers and writers say they affect sales, especially for new writers whose books are not widely reviewed elsewhere.”

And an Amazon Top 100 Reviewer, observing the fray on www.dancingbadger.com, wrote, “Getting a reader reaction to a book can be a decider for me, especially with computer books (since professional reviews in that industry are notoriously unreliable).”

Amazon’s reader reviews currently number 10 million, according to The New York Times, which also quotes an Amazon spokesperson’s comment that the reader reviews are the most popular feature of its sites.

Sensible Sources

What if you’re one of those new writers–or publishers–whose books are not widely reviewed in the traditional publications, and your sense of ethics (or fear of a similar technical glitch in the future) prevents you from asking yo…IBPA Members – Click here to view the full article (login required).

Join Today!

« Back to Independent Articles

How to Get Involved!
Marketing Opportunities

From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.

Educational Opportunities

Attend a seminar, ask an expert, and get more free advice with our educational programs.

Become a member

Access exclusive members-only benefits starting at just $10.