New Models for Reaching Readers

January 2009
by Florrie Binford Kichler

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PRESIDENT’S REPORT

by Florrie Binford Kichler

New Models for Reaching Readers

Cash In on Your Garage Sale was the title of the first and only book I wrote as a solo author.

Those of you who know me as the publisher of the Young Patriots series of historical fiction may be wondering what garage sales have to do with children’s books about famous heroes and heroines in American history. I’ll tell you.

Nothing.

The garage-sale book broke all the rules that your association spends a great deal of time telling publishers they must follow to succeed in the book business:

A cover must be designed by a trained professional. (My garage-sale book had a homemade cover, and you can guess who made it at home.)

A book must have an ISBN. (Back then they were free, and I still didn’t get one.)

A book must have a marketing plan. (Huh?)

The interior requires a professional design. (The inside pages of my garage-sale book were designed on an Apple IIe computer, using WordPerfect and a rudimentary drawing program featuring stick figures called Arts and Letters.)

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