My Brush with “Branded Entertainment”

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April 2012
by Linda Salisbury

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It’s tough to get national exposure if you run a small press or you’re an author published by a small press. So why did I turn down the opportunity to appear for five minutes on a nationally broadcast cable show with an estimated 400,000 to 500,000 viewers?

I’ll admit I went through some ego-stroking moments when the email arrived to an account I use through my Web site for my children’s books. It was from the person who schedules guest appearances on an hour-long Florida-based show on the Lifetime Network. He wrote: “I learned of your book ‘Treasure in Sugar’s Book Barn’ through an award that you won, and think that it might be an interesting book for the Lifetime audience. What number can I reach you at?”…IBPA Members – Click here to view the full article (login required).

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