My All-time Top 10 Tips

September 2002
by Kathleen A. Welton

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In the course of my career, I have had the opportunity to observe what works and what doesn’t in the world of publishing. As a publisher, I made many decisions that worked and some that didn’t turn out as I had imagined. Most recently, as a consultant to other publishers, I have been able to observe what’s currently working in the industry. While there’s no doubt that the publishing business has gotten tougher, it’s my professional opinion that you can succeed no matter how the business changes by paying attention to the following 10 guidelines.


1. Create a comprehensive publishing strategy.

Whether you collect your dreams and ideas and write them in a journal or invest your time to create a comprehensive business plan, you must have a road map. Otherwise, how will you get to your destination without getting lost? I learned the basics of this process while working with Linda Pinson on her excellent book, Anatomy of a Business Plan, many years ago.

A good plan will include the following elements:

Executive SummaryVision and Mission StatementAbout the Company StatementProduct PlansMarketing StrategyFinancial StrategyAppendix – Some examples of items to include in the Appendix for easy access and updating are: Idea lists for potential products that can be updated regularlyAnnual financial histories for profit and.aolsKey title financial histories for sales in years one, two, and threeSa…IBPA Members – Click here to view the full article (login required).

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