Mixing It Up: What IBPA Members Sell Besides Books, Part 2

June 2009

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Mixing It Up: What IBPA Members Sell Besides Books, Part 2

Like the publishers whose reports appeared in “Meeting Readers’ Needs: What IBPA Members Sell Besides Books” (May), most of those represented this month profit by offering services and nonbook products along with their books. As you’ll see, a few have found the strategy problematic, and some note that their books are the tail wagging a pretty sizable dog. Other members will be sharing the wealth of their experience with mixes of products and services in upcoming issues.—Judith Appelbaum

Book + Consulting + Software = $52 Million and Counting

I published my first book, The One Page Business Plan for the Creative Entrepreneur, waaaaay back in 1997. We have now sold over 50,000 copies of this edition. Subsequently, we went on to create books for nonprofits, professional consultants, and the financial services industry, and we have sold over 10,000 of these books.

Back in June 2000, we came to market with the Web-based One Page Planning and Performance Management software system because corporate America came to us and said, We want to write business plans the way entrepreneurs do . . . quick, fast, to the point, no excessive verbiage.

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