Mining a Niche with Mickey and Minnie: The PassPorter Travel Route to Profits

September 2009
by Linda Carlson

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A handful of the titles PassPorter features at its site. For better images and a better sense of how thoroughly the company mines its niche, visit passporterstore.com/store.

BUILDING THE BUSINESS

Mining a Niche with Mickey and Minnie: The PassPorter Travel Route to Profits

by Linda Carlson

How many publishers invite their readers to join them in Disneyland to celebrate the company’s 10th anniversary?

That’s exactly what PassPorter Travel Press is doing—and the Disneyland trip follows earlier parties it threw this year at Walt Disney World and aboard a Disney cruise. IBPA members are also welcome at the Disneyland celebration on October 9. (But, no, PassPorter founders Dave and Jennifer Marx are not picking up your tab or anyone else’s.)

Dazzled by Disney World on her first visit as a teenager in the 1980s, Jennifer Marx returned over and over and over again as an adult. As an author of computer books, she yearned to write about the theme park, but was market-savvy enough to realize there was no need for yet another tour book.

One day inspiration struck—and her brainstorm was far more than the light-bu…IBPA Members – Click here to view the full article (login required).

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