Minding Its P’s and Partnerships: Davies-Black Is Market-Driven

October 2008
by Linda Carlson

« Back to Independent Articles

Minding Its P’s and Partnerships: Davies-Black Is Market-Driven

by Linda Carlson

Like many market-driven companies, Davies-Black Publishing believes that the four P’s are one route to success. But the four P’s that this Mountain View, CA, publisher recommends aren’t the usual product, price, promotion, and place. Instead, Davies-Black believes in:

Platform

Precontract

Patience

Persistence

Established by CPP (formerly Consulting Psychologists Press) in 1995 to publish books based on the Myers-Briggs Type Indicator assessment of personality traits, Davies-Black specializes in business and professional development materials. Its best-known titles include Leadership and Management: The Next Level, Tools for Team Excellence, Building a Career Development Program, and U R a Brand!

The company competes with some well-known and often well-heeled publishers: Harvard Business School Press, Jossey-Bass/Wiley, Berrett-Koehler Publishers, AMACOM, McGraw-Hill, and Career Press.

The competition isn’t just for book sales—it’s also for authors. That’s why marketing and sales director Laura Simonds says one of Davies-Black’s challenges is attracting e…IBPA Members – Click here to view the full article (login required).

Join Today!

« Back to Independent Articles

How to Get Involved!
Marketing Opportunities

From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.

Educational Opportunities

Attend a seminar, ask an expert, and get more free advice with our educational programs.

Become a member

Access exclusive members-only benefits starting at just $10.