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by Florrie Binford Kichler
How successful are the midsized members of the Independent Book Publishers Association? Close to half have annual revenues in excess of $1 million, and the group as a whole continues to build thriving businesses.
These experienced publishers—who support our association with membership dollars, teach at Publishing University, and generously offer time to mentor people new to the industry—have their own needs. This is particularly true in the areas of education and marketing, and our association is now taking steps to ensure that we provide what’s needed.
The Survey Said
Educational programming for our midsized publishers has been sporadic over the years, but a more concerted effort began in 2005 with the first PMA Graduate School—a one-day program of educational seminars led by past PMA president Don Tubesing and featuring industry experts on a variety of topics. Only midsized publishers could attend; the attendee group was limited to 30 to 35, and there was plenty of time for networking. Response from attendees was enthusiastic, as it was again for last year’s Graduate School.
To plan the Graduate Sc…IBPA Members – Click here to view the full article (login required).
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