Metadata Musts

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February 2013
by Renée Register & Thad McIlroy

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Today’s independent publishers have two big reasons for getting metadata right and distributing it early in the publishing cycle. For one thing, full and accurate metadata is essential for e-commerce; without it, a book is much less likely to be found, to create a buzz, and to sell. For another, good metadata helps small and independent publishers compete with larger publishers.

Providing full metadata, including good categorization and book description, makes it more likely that independent books will be retrieved along with books from the biggest houses. Including additional evaluative metadata helps readers make the decision to choose a book from among the others available….IBPA Members – Click here to view the full article (login required).

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