Spotlight: IBPA Member Achievements

January 2010
by Linda Carlson

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If your New Year’s resolution is to connect your authors with more readers in more parts of the world, here are some tips from Medallion Press, which had author Gregory Lamberson interacting with fans in more than two dozen places last fall—at the very same time, with only a single plane ticket. The method: an online book-signing for the launch of Lamberson’s Personal Demons.

About two weeks in advance, Medallion began promoting the book-signing on its Web site, inviting site visitors to register for the event. Then, as marketing manager Paul Ohlson reports, the company created a “set” in its St. Charles, IL, offices and flew the author in from his Buffalo, NY, home.

“Once they’d logged on, attendees were able to see Greg sign books and speak to him via telephone and VOIP [Voice-over Internet Protocol] or IM him via the chat room to specify the recipients for each signed book and any personal inscription,” Ohlson explains. After signing a book, Lamberson held it up to the camera so attendees could see that he had signed it live. Medallion sales and marketing director Heather Lewis-Eng then tagged each book for shipping the next day.

Attendees were also able to interact with each other before, during, and after the event using a chat feature. Every…IBPA Members – Click here to view the full article (login required).

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