Spotlight: IBPA Member Achievements

September 2010
by Linda Carlson

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Interweave Press sold “a few thousand” units of its $14.97 e-mag, Quilting Arts in Stitches, within two weeks of introducing this downloadable digital product in late June. Described as a new means of offering inspiration, instructions, and tools, this e-mag “sews together” articles, videos, patterns, images, and project instructions in a single multimedia package driven by the Adobe AIR platform. More information and a preview are available at

Adobe describes AIR as a Flash platform runtime that lets developers use HTML, JavaScript, Flash software, and ActionScript to build Web applications that run as standalone client applications, without a browser being needed.

Unlike digital editions of Interweave periodicals such as Quilting Arts Magazine, which are exact copies of print editions, Quilting Arts in Stitches was developed with videos, pop-ups, slideshows, and zoom options that provide closeups of quilts, patterns that can be downloaded and printed, and hyperlinks to relevant sites.

Individual pages can be printed, but the “publ…IBPA Members – Click here to view the full article (login required).

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