Spotlight: IBPA Member Achievements

May 2010
by Linda Carlson

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Sharing Tips from a Successful Blog Tour

Thinking about a blog tour to promote a book? Kim Shimer has some recommendations based on her recent work setting up a one-day tour with more than 15 bloggers for Tending to Eden: Environmental Stewardship for God’s People by Scott Sabin from Judson Press. 

Allow at least two months to set up a tour, she says, and your preparation should include:

Identifying appropriate blogs with the help of Google Alerts. Enter the keywords for your topics, and you’ll receive daily emails highlighting blogs that posted something on those topics. Supplement this with basic searches for “[your topic] + [blog].”

Evaluating the blogs you’re considering. Are they regularly updated (when was the latest post)? Do they have followers (do people comment on their posts)? Are they well-ranked by Google? Add a Google rank feature to your tools, and it will show you a site’s rank from 0 to 10. 

“Of course, the higher the rank, the less likely a blogger is to respond to you,” says Shimer, who handles marketing for Judson, adding, “I typically have success with those ranked in the 3–5 range.” Not all sites are ranked, she adds, so you may ne…IBPA Members – Click here to view the full article (login required).

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