Spotlight: IBPA Member Achievements
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Imagine opening your Google Alerts and discovering that your book has been selected as a prize in Amazon.com’s 10-year anniversary sweepstakes. That was the holiday season surprise for Granite Peak Publications, which saw its Yellowstone Treasures: The Traveler’s Companion to the National Park in a gift basket with Canon photography equipment and a gift certificate for a trip to Yellowstone.
Although promoted by Amazon for only one week, the book’s sales hit a record high in December, reports author/publisher Janet Chapple. She credits the Amazon sweepstakes along with her work with publicist Kate Bandos earlier in the year for an increase in sales of 3,100 units in 2009, an uptick of more than 60 percent from 2008.
NW Trillium Press has reaped the benefits of niche publications. Its revived Minnie Rose Lovgreen’s Recipe for Raising Chickens, a saddle-stitched guide first published in the 1970s, had a dramatic spike in sales after a feature story in the December/January issue of MaryJanesFarm, a magazine subtitled Simple Solutions for Everyday Organic that has a circulation of 125,000. Amazon.com sales took off, and by press time NW Trillium had sold 139 copies direct via PayPal, many to readers in the U.K. (the late Lovgreen’s birthplace)….IBPA Members – Click here to view the full article (login required).
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