MEMBERS IN THE SPOTLIGHT

October 2010
by Linda Carlson
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MEMBERS IN THE SPOTLIGHT

“TODAY” SENDS SALES SOARING

At Life of Reiley, Amy Reiley uses the “out of office” automated response to email to promote her books and appearances. And what appearances she has to promote! In August, the autoresponse informed people that she was scheduled for the Today show, demonstrating recipes from The Love Diet.

We checked in with Reiley right after the show, and she had fabulous news to share: the four-minute “Getting Saucy” segment showing her making Black Truffle Lovers’ Lasagna and the mention of her at the show’s close sent The Love Diet to the top 100 in Amazon.com’s “mind and body” category and—better yet—resulted in an order for 26 cases (that’s 1,300 books) from Reiley’s distributor. To see “Getting Saucy,” visit today.msnbc.msn.com/id/26184891/vp/38658555#38658555.

HARDLY CHICKEN FEED

The value of media attention even for niche titles was also dramatically illustrated in late July, when Amazon.com ordered almost 500 books after Nancy Rekow spent seven minutes discussing two NW Trillium books on NPR’s Living on Earth.

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