Making Use of Meet-ups

April 2011
by Kimberly A. Edwards

« Back to Independent Articles

Making Use of Meet-ups

by Kimberly A. Edwards

When she decided to start a group on public speaking four years ago, Stephanie Chandler of Authority Publishing met with three other people in a local Starbuck’s. Today, the group boasts 533 members. “Very creative types,” says Chandler. “Initially I just wanted to learn more about the business of speaking. I wasn’t looking for a client generator. But the professional connections turned out to be a happy accident.”

Like Chandler, hundreds if not thousands of independent publishers and industry specialists are stoking synergy with “meet-ups,” a type of networking that brings people with like interests face to face. As online communities try new modes of interaction, experts admit that the flexing muscle of social networking does not eclipse old-fashioned human contact.

Claiming bragging rights for this trend, Meetup.com bills itself as the first online portal to facilitate offline mixers. For a fee of $15 per month, an “organizer” sets a date, advertises to people with appropriate interests, and accepts RSVPs. Revitalizing the collegiality born when the “me’s” coalesce into a “we,” the concept has spawned Tweetups, meet-and-greets, study groups, affiliate and brand gatherings, informal ad hoc BOFs, and many other in-person …IBPA Members – Click here to view the full article (login required).

Join Today!

« Back to Independent Articles

How to Get Involved!
Marketing Opportunities

From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.

Educational Opportunities

Attend a seminar, ask an expert, and get more free advice with our educational programs.

Become a member

Access exclusive members-only benefits starting at just $10.