Making It Easy for the Media to Meet Authors

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January 2012
by Marika Flatt

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Working in Austin, a city renowned for an eco-friendly outlook, we like to keep up with the green trends that affect publicity tools too.

Now that everything is digital—stores will ask if you want a paper receipt or one emailed to you; certain bills can be paid only online; and in the book world you might go unnoticed without a Twitter handle—getting a physical copy of your book into the hands of prime media contacts can sometimes be tricky, which is why we developed our Experts Booklet.

Printed and online, this booklet has pushed us through many a media door. It describes the authors we work with and the message each one wants to promote. And, oh, by the way, it mentions their books too.

Maintaining the aesthetic of our brand and site, the Experts Booklet is a smooth, condensed catalog, with one page dedicated to each author. Imagine it as a glossy online magazine, like Matchbook.

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