Making Common Cause with McDonald’s: The amazing story of our first book

February 2003
by Danika DeTellis

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How do you launch your first book as an independent publisher with a limited budget, no paid staff, and no previous publishing experience? We launched ours–The Adventures of Timmy and Samson™ Goodbye and Hello–on a Friday night in November at McDonald’s in Orlando, Florida, where we live and work. The event was “standing room only” and a wonderful experience. Families and children were introduced to our book as they colored, played games, and listened to live music performed by my coauthor (and husband) Tim and our four-year-old son Luc.

The week prior to the book launch, we had an interview with the Orlando Business Journal, which published an article featuring the cover of the book and photographs of the illustrator and us. In the article, the owner of 19 area McDonald’s was quoted as saying that he would be purchasing the book for his employees for Christmas. Our publicist scheduled this interview, which then inspired the McDonald’s public relations firm to send out press releases about our book.


How did this all happen? The entire McDonald’s launch stemmed from amazing sequential networking and from simply having the confidence to ask, which Tim had learned about at PMA University in 2001 and 2002.


Hobnobbing as a Starting Point

Each fall, the Orlando Chamber of Commerce has a political HobNob networking event. In 2002, a friend of ours who has done publicity…IBPA Members – Click here to view the full article (login required).

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