Make Yourself a Bookable Speaker

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December 2012
by Gordon Burgett

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Although I have a thriving niche publishing company, I have made a whole lot more money from speaking than from books. I was wobbly-kneed and shaky-voiced as a speaker at first (for a year), but it turned out to be a lot of fun talking to live people (my favorite kind!). And it made selling my books a whole lot easier too, because when people liked what I said, they usually wanted to dig deeper to read more in print.

Essentially, there are only two requirements for generating speaking dates. You have to be able to deliver the goods from the front of the room, and the booker has to know that.

Profitable and effective delivery formats are keynotes, main presentations, breakout sessions, classes, and emceeing. Seminars and workshops work best for me because I love teaching. You might think about offering a seminar or workshop first, then slide up into single speeches or keynotes. Start where you are most comfortable and can get scheduled….IBPA Members – Click here to view the full article (login required).

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