Make Mine Many: Square One Sells to Multiple Niches and Marketplaces

August 2007
by Linda Carlson

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Judy, I identified two possible places to indicate board membership,
depending on whether he was a board member prior to Squar

Make Mine Many: Square One
Sells to Multiple Niches and Marketplaces


by Linda Carlson


If you’re at square one—if
you’re interested in a topic and just starting to gather information—then Rudy
Shur wants you to begin with a book from Square One Publishers.


As the company mission statement
announces, its goal is “To provide an accessible starting place for those
people who want to know more.” Shur jokes that he was at square one—again—when
he started the company in 2000. But he was no stranger to publishing: he’d
spent six years as a field representative for college textbook publishers, and
in 1976 he co-founded Avery Publishing Group, which became well known for its
alternative health books and was sold in 1999 to Penguin Putnam.


Ask Shur what helped get him past
his own square one, and here’s what he says: “First, a small team of talented
people who were more than capable of doing any job I gave them. Second, a
beginning list of books that actually sold. And third, after 25 years in the
business, I hoped I knew what I was getting myself into.”


You can hear his chuckle across
the mi…IBPA Members – Click here to view the full article (login required).

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