Make It Easy for Spiders to Search Your Site: An SEO Primer

September 2009
by Linda Carlson

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Make It Easy for Spiders to Search Your Site: An SEO Primer

by Linda Carlson

What gets people to your Web site? Assuming you’ve printed your URL on your letterhead, press releases, package inserts, and flyers and that it’s included in every email and every tweet, what more can you do without buying online ads?

The answer is SEO, or search engine optimization. In other words, you have to make your Web site so easily searchable by search engine spiders that it is among the first listed when someone does a search for your topic or authors. And when we say “search engines,” at this point we mean primarily Google.com. Like it or not, Google is today’s most popular search engine, and because of its accuracy and its uncluttered appearance, many people consider it best at getting people to the information they seek.

So what makes a Web site easily searchable? That’s the question a sales rep for Atlanta-based Qiigo (pronounced key-go) recently offered to answer for IBPA. Along with generalities, he provided a few extremely valuable specifics—and he provided them about the IBPA site, which is now even stronger as a result.

Although I built my own Web site using Adobe GoLive, part of CreativeSuite, I am not a techie, so this article has the “what-to-d…IBPA Members – Click here to view the full article (login required).

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