Make It a Happy New Year: Tactics for Thriving in 2009

December 2008
by Bob Baker

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Make It a Happy New Year: Tactics for Thriving in 2009

by Bob Baker

I’m one of the more optimistic people you are likely to meet, and even I get fearful at times about the current state of the U.S. and world economy. It’s enough to make anyone—especially authors and publishers—nervous about their immediate and long-term future.

But being aware of financial markets and consumer confidence does not equal being immobilized by them.

If you’re a serious publisher, this is not the time to run for cover and hibernate. In fact, you should be doing just the opposite: be proactive to ensure your cash flow and security.

Eight Moves to Make

Step up your promotion efforts. That’s right. Instead of retreating in fear, get more active. And don’t use the “I don’t have money to spend on marketing” excuse. There are hundreds of ways to spread the word that don’t cost a dime. (Hint—and see below: There’s this thing called the Internet that can always be used more effectively.)

Stay in touch with your clients, booking agents, and organizations. If you depend partly on revenue from speaking and consulting. Sure, some companies are cutting back on speakers…IBPA Members – Click here to view the full article (login required).

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