Look Good with Looking Good in Print

April 2006
by Reid Goldsborough

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More and more of the
research, education, and communication we do involves photons and electrons
flying around cyberspace. Yet a surprising amount of that data still winds up
in a physical format that was invented in China in the early second century c.e.:

 

Paper.

 

You, after all, are still reading
this, as are others, not to mention books, brochures, white papers, and other
documents that grease the wheels of society.

 

Since the invention of desktop
publishing in 1985 with the release of Aldus PageMaker (later Adobe PageMaker
and first used with the Apple Macintosh computer and the Apple LaserWriter
printer), PCs have greatly facilitated the process of putting words and
pictures on paper.

 

As powerful as PCs are in making
you look good in print, they can be equally powerful in making you look bad.
Computer journalist and pundit Mitch Ratcliffe once sagely remarked, “A
computer lets you make more mistakes faster than any invention in human
history—with the possible exceptions of handguns and tequila.”

 

Top high-end desktop publishing
programs today include QuarkXPress (www.quark.com) and Adobe InDesign (www.adobe.com),
while top consumer-level programs include Microsoft Publisher (office.microsoft.com/publisher)
and Poster Software…IBPA Members – Click here to view the full article (login required).

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