Lights. Action. Camera! How to Look Your Best on TV

August 2005
by Ellen Poulsen

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Although I beat stress by
browsing the dime-store cosmetics aisle at the local chain store, I rarely put
on full makeup. As a self-published writer with one book in the stores and
another due out soon, I don’t have time, between quotation marks and list-price
markup, to dot my own eyes.

When I went for my first TV
interview, I rummaged through my makeup, purchased at the local drug and
department stores, and applied my old products. Using a heavy hand, I rubbed
the blusher a bit darker, the shadow heavier than usual. Because of my
inexperience, I didn’t define dark colors with lip liner or eyeliner.

On the videotape, I looked washed
out, pale, and tired. What a contradiction! Here I was, extolling my topic, the
nonfiction history of gangster wives and sweethearts, with all the passion I
had to offer. Yet, my face said I needed a vacation, with lots of sun. And my
hair, as though commiserating with my face, decided to wing out in little
points around my ears. Thank goodness my message came across with focus and
energy, or the show would have been a disaster for me.

That experience taught me not to
go on TV ever again without first having a seasoned television professional do
my makeup.

Find an Appropriate Expert

A TV interview involves lights
that bring out th

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