Learn from the Competition

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April 2012
by Mari Selby

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When we embrace the attitude in life that we are here to learn, we have an open map to follow. This is also true with promoting our books. How do we decide what path to take when marketing our books? One of the best ways is to research what has worked before. Discover through research on Amazon, at the library, or in your local bookstore what other books have been written that are similar to a book you will be launching.

Since each author and each book is unique, there will always be differences. However, the authors of these similar books can be role models or guides for creating your book’s marketing plan. And they can be allies for developing media coverage and speaking engagements. Be their shadow and follow in their footsteps. Also, learn from their mistakes….IBPA Members – Click here to view the full article (login required).

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