Launch Parties for E-books

October 2012
by Dana Lynn Smith

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Recently a publisher asked me, “How do you stage an in-person book launch with a novel that’s published as an e-book?”

Virtually all the strategies and tactics that work for marketing print books also work for marketing e-books, although some modifications may be necessary.

Here are some suggestions for doing a live book-launch event for an e-book.

● Plan the event much as you would any other book-launch party, although you will probably need to hold it in someplace other than a bookstore.

Try to use a venue with a tie-in to the book. For instance, you might select a sporting goods store for a collection of stories about fishing, a travel agency or a pet store for a guide to traveling with pets, a museum for a novel about art, or a toy store for a book about kids or for kids….IBPA Members – Click here to view the full article (login required).

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