Keys to Conversion
« Back to Independent Articles
“Sure, getting discovered [or getting exposure] is great, but how many sales were generated as a result?” That’s the question people consistently asked during my two sessions at IBPA’s 2013 Publishing University, even though the session topics were quite different. One session was about improving a book’s online discoverability using search optimization techniques, and the other was about increasing a book’s online exposure using content marketing tactics.
My answer was consistent, too: “That’s a topic for another session.” The topic is conversion, and I’m going to tackle it here….IBPA Members – Click here to view the full article (login required).
From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.Educational Opportunities
Attend a seminar, ask an expert, and get more free advice with our educational programs.Become a member
Access exclusive members-only benefits starting at just $10.