Keys to Conversion

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July 2013
by Deltina Hay
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“Sure, getting discovered [or getting exposure] is great, but how many sales were generated as a result?” That’s the question people consistently asked during my two sessions at IBPA’s 2013 Publishing University, even though the session topics were quite different. One session was about improving a book’s online discoverability using search optimization techniques, and the other was about increasing a book’s online exposure using content marketing tactics.

My answer was consistent, too: “That’s a topic for another session.” The topic is conversion, and I’m going to tackle it here….IBPA Members – Click here to view the full article (login required).

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