It’s a Bookstore, It’s a Publishing House: The Poisoned Pen Success Story

April 2010
by Linda Carlson

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BUILDING THE BUSINESS

It’s a Bookstore, It’s a Publishing House: The Poisoned Pen Success Story

by Linda Carlson

Mystery is a fascinating genre, and the business of publishing mysteries has more twists and turns than even the most carefully plotted thriller. Who would have assumed, for example, that public libraries would be a major market for mysteries? And that mystery fans skew old, so large print is an important format? Or that because many mystery titles have steady but small backlist sales, they are a perfect match for digital printing and even print-on-demand?

I may have been clueless about what it takes to be successful publishing mysteries when I telephoned Jessica Tribble, associate publisher at the well-established and well-respected Poisoned Pen Press. But an hour later, I had discovered why this IBPA member can now produce and promote at least three books a month, support a backlist of some 450 titles, and garner industry accolades.

Speaking of accolades, next month Poisoned Pen founders Barbara Peters and Robert Rosenwald will receive the 2010 Ellery Queen award from the Mystery Writers of America for “their generous and wide-ranging support of the genre.” The husband and wife, who founded the press in 1996, were also honored i…IBPA Members – Click here to view the full article (login required).

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