Is the Mac Still a Good Buy Today?

January 1998
by Reid Goldsborough

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It’s no secret that Apple Computer, maker of the “insanely great” Macintosh personal computer, is facing some hard times. The computer manufacturer, based in Cupertino, California, has been losing money for the past several years and has laid off thousands of workers. Top executives have been resigning en masse. Does it make sense to buy a Mac today? In short, it depends. It depends on which personal computer equipment you’re currently exposed to and on your experience and expectations in general. And it depends on who you’re talking to.

Experts Respond to Consumers’ Fears

The big concern that some people have, and a core reason for the Mac’s declining market share, is the possibility that Apple may not be around in the future. People fear that if Apple does go under, nobody will be able to service their Macs and that the software they’ve invested in will no longer be supported or upgraded.”The Mac is the highest risk PC platform on the market,” said Rob Enderle, an analyst for the Giga Information Group, based in Santa Clara, California. Enderle feels that it makes sense to buy a Mac only under these conditions: You’re already using a Mac at school or at work, your organization has already committed itself to the Mac platform, and-for either individuals or organizations-the Mac enables you to do what no other computer can. Other industry experts point out that because the Mac has such a loyal customer base, even if Apple does fail, the Mac will live on under the…IBPA Members – Click here to view the full article (login required).

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