March 2010
by Florrie Binford Kichler

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by Florrie Binford Kichler



In the past 12 years, nobody’s ever placed an order for any of my company’s titles at BEA. In the midst of a slow economic recovery—when the publishing industry is locked in a seemingly irreconcilable debate about e-books vs. p-books, local bookstores continue to close their doors, teleconferences and webinars have replaced travel and seminars, and citizen reviewers/bloggers online far outnumber “professional” reviewers in print—why should an independent publisher devote time and resources to attend and exhibit at a trade show where nobody orders, nobody reviews, and (worse) attendance may be on the skids?

Good question.

The number of verified attendees at BEA in New York in 2009, not including exhibitors, was 12,025, up 30 percent from the year before but down 11 percent from the 2007 BEA in that same city. Seven thousand were book buyers, including buyers from Amazon, Target, Costco, Wal-Mart, Barnes & Noble, Borders, and Books-A-Million. The remaining 5,000 were rights buyers, film and TV personnel, media, and authors.

As publishers, we market online all year via our Web sites, electronic catalogs, e-mail, …IBPA Members – Click here to view the full article (login required).

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