Interweave Interweaves Magazines and Books

February 2009
by Linda Carlson

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BUILDING THE BUSINESS

Interweave Interweaves Magazines and Books

by Linda Carlson

Forty years ago, Linda Ligon was a high-school English and journalism teacher who wove as a hobby after she’d gotten her small children to bed. Today she’s the creative director of Interweave Press, which adds at least three dozen new how-to craft books each year to its backlist of 250 titles and publishes 14 craft magazines plus a variety of special-interest publications. And that’s not all it does—you can read about Interweave’s events, calendar contests, television programs, blogs, and other products at aspire-media.com.

But let’s talk publishing. As Interweave’s founder and CEO and as a past president of the PMA board, Ligon has decades of experience and lots of advice for today’s independent publishers, both large and small. Here are just a few of the things she’s learned that you can benefit from at various stages in your company’s life:

To be successful in publishing today, you have to care more about running a business than about the topics of your books—or about the art of writing. Ligon started in business in 1975 with a magazine called Interweave not because of her interest in weaving, but because of her commitment…IBPA Members – Click here to view the full article (login required).

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