Interview with an Entrepreneur:
My Talk with Maia Haag

October 2003
by Bob Erdmann

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Although entrepreneurial success is occasionally a result of luck, most would agree that it is achieved through a combination of sound business sense, planning, and spirit. An excellent example of the seamless execution of these elements of entrepreneurial success is PMA member Maia Haag of I See Me! in Wayzata, Minnesota. Here are some highlights of my recent interview with her.


My Very Own Name is certainly an innovative book. What was your inspiration?



I was looking for a product with which to start my own business. I wanted something in print because my husband has a graphic design firm and printer contacts. I kept thinking about notecards, but nothing seemed unique. Then I received a personalized children’s book as a gift for my son, and the light bulb went off. I loved the book because it was about him, but the illustrations weren’t very well done and the story line wasn’t very interesting. I thought I could write a book that was more educational, with higher quality illustrations. I was on maternity leave at the time. Each day, as I walked my son in the stroller, I thought of ideas for the book. Each evening, I’d share the ideas with my husband, and this one clicked.


Many books published over the years have used the child’s name in one way or the other. What did you do to make sure yours would stand out?


I thought of the concept before I had looke…IBPA Members – Click here to view the full article (login required).

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