Inside Education:
A PMA Publishers Sampler

May 2003
by Contributing authors

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Look at any big market for books and you’ll spot PMA members reaching and helping readers. Within the broad “Education” category, small and independent companies are actively–and successfully–competing for business from big customers in a variety of well-defined arenas. And as you’ll see in the stories that follow, their niches span a wide spectrum.

–Judith Appelbaum

Resources Focused on Writing

We sell solutions for teachers. Until recently, most of those solutions have come in the form of books–specifically, classroom-proven, supplemental professional resources for writing education, language arts, and grammar, usage, and mechanics.
Now we’re beginning to expand our solutions to music and text CDs, which we are including with many of our new titles. We also will be publishing a comprehensive K-5 school-wide writing program presented on 16 videos as a staff development resource because we believe passionately in effecting a sea change in writing education–a change we think will happen only if all teachers can participate in sustained, ongoing, quality writing-education at their schools.
We are responding, of course, to an increasingly sophisticated market and betting that the educational climate is ready for this resource, and that it will indeed increase our book sales.

While it’s a little too early to pass on many lessons learned, here’s the main one…IBPA Members – Click here to view the full article (login required).

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