Innovation Keeps This Press Rolling: Sourcebooks Knows Its Niche, Marries Books with CDs, Web

June 2008
by Ted Pincus

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Innovation Keeps This Press Rolling: Sourcebooks Knows Its Niche, Marries Books with CDs, Web

by Ted Pincus

I never cease to be amazed how some entrepreneurs surmount the most formidable of odds purely through innovative ideas and guerrilla tactics.

Today’s case in point: Dominique Raccah doesn’t know we’re sliding into a recession and her publishing industry is littered with walking wounded.

By thinking way, way outside the box, she’s built Sourcebooks Inc. into a $50 million publisher that’s now among the nation’s top 20 independents. Although she turns out over 200 titles and 4.5 million books per year, she still is the sole owner and lives in the same Naperville house where she founded the company on $17,000 in savings 20 years ago.

In an era when book publishers and bookstores are dying in droves as the reading public becomes increasingly hooked on the Web, her Naperville company’s not only thriving but is over twice as large as in 2004, and she sees more than 15 percent further growth this year.

What’s the magic formula? It’s creative differentiation and niche focus, says the 50-year-old mother of three. “You must become an intense student of your marketplace. In ours, we recognized early that all books…IBPA Members – Click here to view the full article (login required).

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