INDUSTRY STANDARDS: Use Better Data to Boost Your Sales

May 2008
by Michael Healy

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Use Better Data to Boost Your Sales

by Michael Healy

The message is simple and uncontroversial. Good product information helps everyone sell more books. But according to leading booksellers, many publishers—large and small—still have problems maintaining good-quality book data. Determined to help, the Book Industry Study Group has introduced a service that measures data quality and provides feedback to help publishers meet industry requirements.

The new service, launched in February, is called the Product Data Certification Program. Essentially, it allows publishers to send their data files to the BISG office, have them examined, and get information about their quality. The service is open to all publishers—it’s not necessary to be a member of BISG. It is free in this first year. And a niche publisher—Waterford Press, which produces reference guides that introduce novices to travel, languages, science, and nature—was one of the first three companies to win certification.

How It Works

Publishers wishing to be part of the program complete a short application form and deposit a data file on BISG’s FTP site. You need to submit either a properly formatted ONIX XML file or an Excel…IBPA Members – Click here to view the full article (login required).

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