Ideas to Toss When You Want Trade Distribution

April 2008
by Terry Nathan

« Back to Independent Articles

DIRECTOR’S DESK

by Terry Nathan

Ideas to Toss When You Want Trade Distribution

According to Bowker, 300,000 books were published in 2006. From what I have seen, there is no sign that the flood of titles will let up anytime soon. With all those books going across buyers’ desks, how will yours measure up?

Having just returned from the Trade Distribution Program meeting, where buyers from the major chains and wholesalers and other book-industry professionals consider books for representation by a national distributor, I couldn’t help thinking about my behind-the-scenes look at the buying process, and about the recurring reasons books were turned down for sale through bookstores.

Here are some of the misconceptions that seem to be in many publishers’ minds as they try for trade distribution.

Misconception #1:Design is a cinch; my sister-in-law is an excellent artist.

I’m sure she is, but does she know the way book design works? Whether we want to believe it or not, a book’s package is the most important part of the selling process. Yes, content is what the book is delivering to the reader. But what will entice a potential buyer to pick a book up? The d…IBPA Members – Click here to view the full article (login required).

Join Today!

« Back to Independent Articles

How to Get Involved!
Marketing Opportunities

From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.

Educational Opportunities

Attend a seminar, ask an expert, and get more free advice with our educational programs.

Become a member

Access exclusive members-only benefits starting at just $10.