Idea File:
Promoting to B&N

July 2004
by Marcella Smith

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The Barnes & Noble buyers read e-mails and flyers that contain consumer media reviews of existing backlist titles. If there is an ongoing promotion for backlist titles to a particular market, we like to know about that as well.

It’s important to include the complete title, ISBN, author, and publisher name on the flyer or the e-mail.

Barnes & Noble encourages publishers to post reviews on the Barnes & Noble Web site, www.bn.com, on the title’s feature page.

Marcella Smith, Director, Small Press and Vendor Relations

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