Idea File:
Promoting to B&N

July 2004
by Marcella Smith

« Back to Independent Articles

The Barnes & Noble buyers read e-mails and flyers that contain consumer media reviews of existing backlist titles. If there is an ongoing promotion for backlist titles to a particular market, we like to know about that as well.

It’s important to include the complete title, ISBN, author, and publisher name on the flyer or the e-mail.

Barnes & Noble encourages publishers to post reviews on the Barnes & Noble Web site,, on the title’s feature page.

Marcella Smith, Director, Small Press and Vendor Relations

Barnes & Noble…IBPA Members – Click here to view the full article (login required).

Join Today!

« Back to Independent Articles

How to Get Involved!
Marketing Opportunities

From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.

Educational Opportunities

Attend a seminar, ask an expert, and get more free advice with our educational programs.

Become a member

Access exclusive members-only benefits starting at just $10.