How You Can Prosper in Tough Times (And Other Lessons to Be Learned at Publishing University)

May 2009
by Robin Bartlett

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PUBLISHING UNIVERSITY PREVIEW

How You Can Prosper in Tough Times (And Other Lessons to Be Learned at Publishing University)

by Robin Bartlett

I recently had the good fortune to talk with Tom Woll, who runs Cross River Publishing Consultants and is one of Publishing University’s financial-management experts. Tom will be teaching a class at the 2009 Publishing University called “How to Grow Your Publishing Company in Times of Turmoil.”

In talking about this class, Tom provided savvy advice for both new and established publishers. I found his insights so valuable that I want to give you a preview of them now, and also to draw your attention to other classes at this year’s Publishing University that will teach you more about each opportunity to increase revenue that Tom identifies.

Here are Tom’s 12 tips to help you to prosper in these tough economic times and make better publishing decisions over the next several months.

Be cautious about digital publishing. We are all excited about jumping on the digital bandwagon and creating e-books to be sold via social media and the Internet. However, only about 10 percent of any publisher’s sales come from digital products (except for science, te…IBPA Members – Click here to view the full article (login required).

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