How Well Do Downloadables Sell?

August 2008
by Linda Carlson

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How Well Do Downloadables Sell?

by Linda Carlson

Downloadable publications: What are they? Do they make sense for your market? What technology is involved?

Downloadable and e-book are terms that some publishers use interchangeably, so let’s start with definitions. For the purposes of this article, downloadable refers to book-related content that can be downloaded to a PC, laptop, or handheld device and read either online or offline; some downloadables can be printed out. E-books—a downloadable subset—are books formatted for download with a specific reading device.

A downloadable publication might be a book, a magazine, a newspaper, an excerpt from one of these, a blog—or almost anything else. It may look as if it has pages, even pages that software lets you “turn,” or it may be continuous text for a reader to scroll through.

As BISG executive director Michael Healy points out in Book Industry TRENDS 2008, “There are no comprehensive figures available today for sales of electronic book products in the U.S.” The International Digital Publishing Forum (IDPF), which defines itself as “the trade and standards association for the digital publishing industry,” has very limited statistics on sales of e-books, and it …IBPA Members – Click here to view the full article (login required).

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