How to Write a Pitch Letter for Radio Bookings

July 2007
by Joanne McCall

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[NOTE: I reorganized your “dos” and “don’ts” for flow; you’ll want to
make sure you’re OK with the reorganization

How to Write a Pitch Letter for
Radio Bookings


by Joanne McCall


a great pitch letter for radio interviews isn’t
brain surgery or rocket science, but if you want to get booked for an
interview, there are some definite do’s and don’ts that you need to follow. You
can save yourself a lot of time, money, and frustration by taking these
suggestions to heart. In addition, you can avoid being labeled an amateur by
producers, and make them want to work with you again in the future. Here’s how
to make that happen.


The DOs


● The
most important thing to keep in mind when booking radio shows isthis: you are not pitching a book—you are pitching
a show idea. This cannot be emphasized too strongly. Producers
are not interested in your book, but they are interested in knowing how
you might be able to provide a great show for their listeners.


● It’s
important to put aside your ego
and learn to think like a producer. How do producers
think? They are always asking themselves: What guest and topic will entertain or
educate my listeners and make me look good? Satisfy those two
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