How to Waste Time & Money in Publishing

February 1998
by Chris Roerden, M.A.

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Don’t thoroughly research your market; stick with your assumptions. Make no production schedule. Organize your nonfiction book as you learned the information, not how the reader could best learn it. Write fiction that’s all introspection, no action, except for characters who sit and talk about their introspection. Write too many words. Rewrite after editing without getting a second edit. Send a book to production piecemeal. Send diskettes with undated, unnamed files, and include duplicate or outdated drafts. Invent your own proofreading techniques and symbols. Rewrite big-time after typesetting and composition.
(c) 1998 Chris Roerden

Chris Roerden has been a full-time freelance editor since 1983, after 25 years in niche publishing. She can be reached by e-mail, , by phone, 414/781-5412, or

This article is from thePMA Newsletterfor February, 1998, and is reprinted with permission of Publishers Marketing Association.IBPA Members – Click here to view the full article (login required).

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