How to Use Your Web Site to Get Media Bookings

September 2009
by Karen Melamed and Barbara Wellner

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How to Use Your Web Site to Get Media Bookings

by Karen Melamed and Barbara Wellner

As television producers, we have booked hundreds of guests over the years. In the days before the World Wide Web, we found guests by reading through bundles of newspapers and magazines to focus on the important stories of the day and discover the experts in the relevant fields. We picked through the stacks of books that publicists sent us and tried to see which books and authors fit our show. We also worked the phones, calling everyone we knew who could lead us to a great guest. If we saw names or quotes that sparked our interest, we tracked people down with our best detective skills and then interviewed them to see if they “could talk.” When someone could talk, we then asked for a photo. But that was then; snail-mail was our main resource for getting information from possible guests, and we’d wait days to find out who was good enough to have on our show.

Today, now that the Internet has given us instant access to virtually everything and everybody, we can find guests with the click of a mouse. Producers now routinely scan Web sites to see who the experts are on a given topic, what they look like, and even how they sound.

This is why having a media page is essential.

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