How to Turn Publishing and Marketing Advice into Action

June 2010
by Dana Lynn Smith

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How to Turn Publishing and Marketing Advice into Action

by Dana Lynn Smith

How many educational books and e-books have you purchased and never finished reading, or never read at all? How many times have you read a book, taken a class, or attended a webinar, but never implemented what you learned? Have you ever returned from an educational seminar all pumped up, but failed to put your new knowledge into action? We’ve all done it.

Even if the instruction is free, you’re investing your valuable time in it. Here are eight tips for getting the most from your investment.

1. Start with a goal. Educational materials and programs can be incredibly valuable in your publishing journey, but make sure that you’re using your resources wisely. Ask yourself why you want to read this particular book or take this class. What are you hoping to learn, and how will that help you meet your publishing goals? If you don’t have good answers to these questions, maybe your time and money would be better spent elsewhere.

2. Take account of your learning style. Are you a visual or an auditory learner? I won’t sign up for a teleclass unless I can get a transcript, because I learn better by reading, and I can read a transcript in much less time than I woul…IBPA Members – Click here to view the full article (login required).

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