How to Turn Even a Minor Award into Major Sales

February 2008
by Cynthia Frank

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How to Turn Even a Minor Award into Major Sales

by Cynthia Frank

A book you published has just won an award. Here’s how to turn that award into increased sales, even if the award is regional, even if the award was bronze rather than gold.

First, you celebrate! Call the author right away. Get the word out immediately. Everywhere.

The Spread-the-Word Checklist

Notify your distribution network, including wholesalers, top stores, library lists, and special-sales accounts. We add a notice about the awards to our Amazon page, to Ingram’s iPage Suppliway Publicity Updates, and to Powells.com and other book sites that allow such posts. A simple announcement with the name of the award, the date, and the awarding agency will spur your distributor’s marketing manager if you have an exclusive distribution network, or your buyers at Ingram, Baker & Taylor, Partners/West, and so on, if you have a nonexclusive arrangement. They’ll know just what to do with the information.

Let translation-rights scouts, agencies, and publishers know about the award too.

Resubmit to sales venues that have previously taken a pass. For instance, if Barnes & Noble turned dow…IBPA Members – Click here to view the full article (login required).

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