How to Sell Books to Gift Shops and Specialty Retailers

August 2010
by Dana Lynn Smith

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How to Sell Books to Gift Shops and Specialty Retailers

by Dana Lynn Smith

In addition to bookstores, potential retail markets for books include small independently owned gift and specialty shops, national and regional chain stores, and specialty online stores.

One advantage of selling books through gift and specialty stores is that there is usually little competition from other books. And another is that specialty retailers can cross-promote your book with related items.

Think hard about places that might be a good fit for your book or books. For example, you could sell:

• cookbooks in kitchen shops, gift shops, specialty food stores, and upscale

grocery stores

• children’s books in toy stores and the gift shops in children’s and science museums

• gardening books at gardening centers, gift shops, and botanical gardens

• chick lit and gift books in clothing boutiques

• travel guides and regional titles in hotel gift shops, tourist attractions, RV parks, gift

shops, chambers of commerce, and visitor centers

• health, diet, and exercise books in fitness centers, pharmacies, beauty salons, and

health food stores

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