How to Publicize a Children’s Book

December 2007
by Fern Reiss

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How to Publicize a Children’s Book

by Fern Reiss

Publicizing a children’s book can be easier than publicizing an adult novel. Here’s how to get started:

Offer a fan club. Initiate a fan club based on your children’s book. Then do monthly or quarterly mailings to fan club members that provide educational material related to your book topic, or ‘“news” about the book or characters. You can even consider offering T-shirts, totes, hats, or other inexpensive products as part of the club’s benefits, and imprinting each one you offer with slogans or illustrations from the book. You can do this easily with no monetary investment at Café Press; see www.CafePress.com/publishinggame to look at our example.

Don’t forget the Web-site component: Even young children are using the World Wide Web today. A site for young readers—with information about the book, its characters, side stories about the characters, prologues or epilogues, a place for kids to chat about the book—can help boost interest in it.

Create an alternative to readings. Sadly, readings, including readings of children’s books, don’t usually attract a lot of people unless the author is already famous. So what can a good but not-yet-famous writer do? Des…IBPA Members – Click here to view the full article (login required).

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