How to Produce Powerful Podcasts

July 2008
by Kathleen A. Welton

« Back to Independent Articles

How to Produce Powerful Podcasts

by Kathleen A. Welton

Podcasts give you a fairly easy and inexpensive way to market your books. Without much research or technical expertise, you can use them to expose your content in new and exciting ways to a large audience.

Exactly what is a podcast? Wikipedia says:

A podcast is a series of digital-media files which are distributed over the Internet using syndication feeds for playback on portable media players and computers. The term podcast, like broadcast, can refer either to the series of content itself or to the method by which it is syndicated; the latter is also called podcasting. The host or author of a podcast is often called a podcaster. The term is a portmanteau of the words “iPod” and “broadcast”, the Apple iPod being the brand of portable media player for which the first podcasting scripts were developed. . . . These scripts allowed podcasts to be automatically transferred to a mobile device after they are downloaded. Though podcasters’ web sites may also offer direct download or streaming of their content, a podcast is distinguished from other digital media formats by its ability to be syndicated, subscribed to, and downloaded automatically when new content is added, using an aggregator or feed reader capable of reading…IBPA Members – Click here to view the full article (login required).

Join Today!

« Back to Independent Articles

How to Get Involved!
Marketing Opportunities

From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.

Educational Opportunities

Attend a seminar, ask an expert, and get more free advice with our educational programs.

Become a member

Access exclusive members-only benefits starting at just $10.