How to Hire a Web Consultant

July 1999
by Reid Goldsborough

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XML. Dynamic HTML. CSS. Java. JavaScript. CGI. Perl. RealVideo. RealAudio. Flash. Shockwave. SSL.

These are just some of the technologies used by sophisticated Web sites today. If the thought of trying to master them makes your head spin, you’ll need to bring in outside help.

A Web consultant can build a Web site for you from scratch or enhance an existing one. Costs are all over the place, from several hundred dollars for a simple site consisting of a few pages to a million dollars or more for an e-commerce site with easily updateable product databases, a search engine, animated product demonstrations, secure online transactions, and audio and video enhancements.

“A consultant can do a basic professional-looking site for a small organization for $5,000,” says Mitch Ahern, chairman of the Association of Internet Professionals at Database-driven e-commerce sites can cost $10,000 to $50,000 and up, while adding audio and video can raise the tab to $100,000 or more. Check out NetMarketing’s Web Price Index at for more information on what it costs to build and maintain a Web site in various markets.

Of course, if you have a smaller budget, you may need to find someone who can do a good job for less than these rates. However, you’ll want to spend the money it takes to create a quality site. “If you put out a bad brochure, it goes away. If you create a bad Web site, it stays with you,” says Ahern.Who to Hire In hi…IBPA Members – Click here to view the full article (login required).

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